Example
Discover why upgrading to a dot com domain can transform your brand's online presence.
After six years of wrangling with domain squatters, Pieter Levels (@levelsio) finally bought RemoteOK.com for $102,000, upgrading from RemoteOK.io.
People thought it was overkill.
Was switching from .io to .com worth it?
Two months later, Pieter’s numbers gave a clear answer:
- 4.5M visitors
- 10M page views
- A steady traffic boost after the switch
And Pieter’s not alone, .com remains the gold standard, as shown by Hacker News startups.
📥 Could this land in your growth archive?
1️⃣ If people assume your brand is on .com.
Users who hear about your brand will almost always type yourbrand.com first. If you don’t own it, you could leak traffic to competitors or someone else sitting on the domain.
2️⃣ If you're scaling your business.
A .com gives your brand long-term credibility and trust. It shows customers and investors that you’re here to stay, not just a passing trend on .io or .xyz.
3️⃣ If referrals and direct traffic matter to you.
When customers share your brand through word of mouth, the .com version sticks. Owning it ensures those visitors don’t end up at the wrong domain or, worse, on a dead page.
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