Case Study

Nick's design agency has skyrocketed to $130k in monthly recurring revenue (MRR) with a brilliant "public design roasting" tweet strategy, and your agency could implement a similar approach.

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Here's how it works:
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Nick targets Twitter users looking for feedback on their landing pages or those tagging him directly for input.

He then quote-tweets the founder's landing page with his design tweaks, sharing them publicly with his followers.

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Here's how it creates a viral growth loop:
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1/ Nick's tweets have longevity, because people enjoy revisiting different styles of landing page roasts.
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They might be hunting for inspiration or be intrigued by designs for specific industries.

Each roast offers something new, keeping the strategy lively and engaging.

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2/ This tweet variation where Nick roasts everyone who comments on his post essentially gives out free value to anyone who shares their landing page, leading to a massive spike in engagement.

This means more eyes on his work and boosting engagement on his content even further.

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3/ People often ask Nick about his main growth driver, allowing him to reference one of his roast examples.

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This highlights his design quality and reignites engagement from older roasts.

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4/ Folks often share their landing page designs on Twitter and tag Nick to roast them.

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This makes him look like a big deal to their followers since they ask for his opinion.

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That helps Nick reach more users through their followers for baked.design.

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5/ Then, some people on Twitter copy his roasting strategy and tag him for inspiration.

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6/ Nick shares his MRR gains from the design roasts, creating viral "build in public" content.

This boosts both his MRR and also engagement on his posts even further.

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7/ Then there are crazy people like me, creating case studies about Baked Design's roast strategy, and that drives even more traffic (I hope) :)