Example
Secure typo domains to capture misspelled traffic and prevent lost leads.
David Park, founder of Jenni AI, noticed something annoying:
People kept searching for Jenny.ai instead of Jenni.ai.
He also noticed tons of comments under social media posts spelling it as “Jenny AI.”
The final nudge?
Google Search Console showed 10,000 searches for “Jenny AI” over the past 3 months.
His options:
- Ignore it and let traffic leak away.
- Buy Jenny.ai for $20,000.
He bought the domain. People thought it was risky.
10 months later, the typo domain made him $21,680
📥 Could this land in your growth archive?
1️⃣ If typo search traffic is slipping through your fingers.
Notice lots of searches for your brand with misspellings? Secure those typo domains and reroute visitors back to you.
2️⃣ If referrals drive most of your traffic.
Word of mouth is tricky, people will butcher your name. Owning typo domains ensures those referred end up on your site, not a dead link (or competitor’s page).
3️⃣ If direct navigation matters to your business.
For product-driven companies, mistyped URLs can cost you customers. Capture those visitors with typo redirects and keep the sales funnel flowing.
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