Example

Creating compelling blog posts that resonate deeply with your ideal buyer is challenging.
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Its impossible to just know what everyone thinks about without the right amount of research.
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If you ask them directly in a survey or interview, they might not give you their unfiltered answers.
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That's where a place like Reddit can be a gold mine.
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Reddit is full of unfiltered talk from people.
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It's these honest chats that are like nuggets of gold for your blog.
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Here’s the exact 3-step strategy to create your most powerful blog post yet:
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‍Step 1: Finding Treasure In The Right Places On Reddit

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Identify the relevant subreddits where your target audience is actively engaged.

Imagine, for instance, that you're planning to write a blog post for an email marketing agency aiming to assist B2B companies in acquiring their leads through email nurturing instead of PPC advertising.
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Here’s how to begin:

Go to Gummysearch.com
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1.1) Create a new audience

1.2) Add active subreddits that are buzzing with business owners.

1.3) Find a recent long-form post with 10+ comments

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Step 2: Uncover The Golden Nuggets

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Dig through these comments and posts for the following key details:

2.1) THE PROBLEM:
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- They mention that they get few conversions (inquiries), and when they do receive them, they’re either junk, spam, not qualified, or under the $25K project budget.
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- They wasted 12 months testing landing pages and coming up with poor results.

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2.2) THE OBSTACLE:

- They spent hours searching previous Reddit posts to answer some of their issues, but were unsuccessful.

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2.3) THE DREAM:
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- Someone who understands their current pains of PPC campaigns.
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- A lead generation solution that generates high-quality conversations and clients.
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Don't stop there.
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Look at three more Reddit posts and their comments.
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Find anything new?
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Add that to the POD.
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These details are the 'gold nuggets' that will make creating your blog post a whole lot easier.

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Step 3: Create your blog post
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Now take the insights and keywords you've gathered to structure your blog.
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For example, your title can be "Why Email Marketing Beats PPC for Getting B2B Leads."
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Now design the content of your post so that it resonates with whatever you added to the POD above.
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Utilize the exact language used in the POD to demonstrate a deep understanding of their needs, showing that you not only hear them but also possess the solutions they need.
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This approach builds trust and nurtures them towards taking action on the dream solution your service offers…

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Thank You!

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