Case Study

1/ Identify Key Subreddits

First, figure out the best subreddits where your target audience hangs out.

Here are 2 subreddits that have had the best results for my marketing case studies and examples so far:

• r/Entrepreneur
• r/SaaS

I use Gummysearch (affiliate link) to identify which subreddits are trending so I can find opportunities to post content and comment in the right places, similar to how I use Reddit discussions to create blog posts.

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2/ Catchy Titles Matter
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80% of your success is in your post's title. I've seen big differences in how many people click based on the title alone, and If a post doesn’t hit 1000 views in the first hour, I usually delete it and try a new title the next day.
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• Your title needs to bring emotions/curiosity(Either including common/Influential names, $$MRR updates, or targeted experiences)
• It is personalized for that specific community.
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Constantly experiment with different titles. Think of yourself as the end user looking for content to read on Reddit.
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2.1/ Story-Style Title
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'John Deere’s 118-Year-Old Content Marketing Strategy'
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Why does this have a viability factor?
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• Everyone knows John Deere.
• 118-year-old content marketing sounds like a 'shock' factor.
• 118 years old and still going means that the strategy has longevity.
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2.2/ Guide-Style Title
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'Here’s Why You Should Gamify Your SaaS Like ProdPad'

Why does this have a variability factor in R/SaaS?
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• The title is targeted specifically for the SaaS community.
• 'Gamify' sounds like a unique topic that is not often discussed.
• 'Here's why you should' potentially suggests that reading this might make the end user feel smarter.
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2.3/ Case Study Style Title
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‘How the First Human Elevator Got Its Early Sales’

• Insight into the early origins of a widely used product.
• Curiosity to see how it got its first sales.
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3/ Preview Text
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• Your preview text needs to share the inputs and no signs of ‘self-promotion’ by adding external links to your product/website.
• It needs to guide users to click and continue reading the entire post.
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4/ Body Text
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• Use pictures to keep people interested. I like to include links in my images that subtly point to my website or social media.

• Reddit likes 'long-form' content, so prioritize detail content, but do not add 'fluff' to make it look longer. Every sentence should provide value.
• Naturally, link to your site, ensuring it’s relevant to your writing. The easiest way to self-promote with a high upvote % is to link to your site’s blog ‘to find more content like this.’

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5/ Engagement

• Respond to every comment you get, but save 2-3 comments to reply to in 3 hours.
• When the upvotes and replies slow down, comment under these unchecked ones. This will keep the post ‘hot,’ and more people will find your post.
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Over time, you will determine when the subreddit members are most active and optimize your post times accordingly. I usually post only when the R/entrepreneur has around 1000 active members.