Case Study

Data analysis of ProdPad’s users indicated that the standard 30-day trial period was too long, as most decisions were made within the first week.

So, they reduced the trial period to 7 days, and conversions doubled.

However, some users still craved more time.
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Instead of simply extending their trial, ProdPad got creative.
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They gamified it.

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Users could now earn extra trial days by engaging with the features on the platform:

• Adding a Product? +1 day
• Entering your Product vision? +2 days
• Adding an initiative to your roadmap? +2 days
• Adding a description to your roadmap? +2 days

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ProdPad then introduced nudges throughout the app to inform you of your real-time progress.

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This 'win-win' approach skyrocketed results:

• Trial-to-conversion time doubled again.
• The overall conversion rate tripled again.

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Beyond these impressive metrics, it increased valuable user feedback, which fueled continuous improvement.

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~ Thanks to Janna Bastow and the team for sharing some of these screenshots :)