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Example
Mokkup.ai is a wireframing tool that allows you to create visual dashboards. They use the visuals generated from their tool as a promotion method in targeted sub-Reddits. Here is how they do it..
Mokkup is a wireframing tool that lets you create a clean visual dashboard to showcase your data.
So, instead of spammy ads, Mokkup can subtly integrate its branded charts around topics people are interested in + include casual mentions in the right subreddits, avoiding the hard sell that Redditors hate.
By targeting subreddits like r/dataisbeautiful and r/visualization, Mokkup found the perfect audience for their graphs, with five posts with over 13,000 upvotes and 10 million views.
This has resulted in over 100 to 150 monthly organic conversions from Reddit.
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