Example

I was going through all the newsletter welcome emails I subscribed to and one really caught my eye.
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Rather than the standard request for a reply and moving the newsletter to your primary inbox,

Like this newsletter here..
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There's a better way to get them to follow your instructions.
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A 'special gift.'
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Consider Katelyn's approach with her 'Why We Buy' newsletter.
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She doesn't promise you anything when you sign up.

But after you join,
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You will receive a welcome email, which piques your interest by revealing the offer of a 'special gift' should you follow her provided instructions.
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This hint of a valuable gift made me instantly follow her instructions out of curiosity and anticipation of what it might be.
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If you have some experience with email marketing, getting people to reply to your welcome email is your #1 priority.

It stops your newsletter from hitting their spam and promotions folders.
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So that you can significantly boost your open rate and click-through rate for the lifetime of your new subscribers.
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And it's not just about numbers.
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It creates a memorable welcome.

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And it lays the foundation for a lasting relationship with your new subscribers.