Example

Jonathan, a copywriter for 'The Copy That' show, shared something really interesting about promoting webinar events.
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He wanted to experiment with a landing page split test:

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1 Landing page without a phone number required

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1 Landing page with a mandatory phone number required

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The results were a shock.

The phone number landing page had a 30-40% opt-in rate
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However, most webinar campaigns avoid doing this because they think it might scare people away from signing up.
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But not Jonathan. He's been using this strategy ever since.
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Here's how the SMS Sequence works:
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1. Whenever X signs up for his webinar, he was able to send them a personal text message right away, 'Hey X, its Jonathan, I just sent you a quick email about the upcoming webinar. '
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2. The day before the webinar, he then sends another text to remind X on the event.
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3. Right before the webinar started, he sends X a text with the link to the Webinar so they could join on their phone.
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Why is this cool?

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Think about it. We all get tons of emails every day. So, texting is a way to stand out and make sure people don't forget about the event.

Sometimes emails end up in promotion or spam folders, and folks miss them.

But a text message? That's hard to miss.
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Plus, Mobile is how 55% of people consume content now days.
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So don't be afraid to experiment with SMS sequences for your next virtual event,
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it can pay off big time.
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You can watch the full video on Jonathan's sales funnels here