Case Study
Do an A/B test with pricing that ends in '7' and '9' and then optimize your fee structure. Read below.
Case Study
I've been scrolling on Twitter to find any real-world pricing examples and I found some interesting A/B results from Nick, Fraser and Daniel Nguyen
Instead of the common psychological trick of ending your price with '9', they all tested out '7' instead and noticed an improvement in sales.
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$500 - "They just rounded that price up. That's too expensive"
$499 - "Ha, they think I don't know the old 99 trick! The price is 500 and they think we're falling for the 99."
$497 - "That actually looks like a legit price, i'm in."
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